At a glance

  • Name: Melvyn Tan
  • Age: 47
  • Location: Singapore
  • Full-Time: Strategist at both Befinity Media and LINE Consulting
  • Indie Project: Helping a community of professionals create digital assets
  • Personal: Dad to 2 kids, husband to a very cool lady, a business and video strategist, and follower of Jesus
  • Other Stuff: Curriculum Vitae, Colophon, LinkedIn, Instagram, my library of “digital assets”, and vlog series


How I started

I started my career as a research scholar at Nanyang Business School.

The topic of my research, productivity in Singapore’s manufacturing sector, was an intense debate between my government and two economists.

My research eventually earned me a Master as well as a job with a Statutory Board.

All was good until I was lured by the idea of becoming a millionaire before the age of 30. The dot-com I joined didn’t survive after 9/11. 

Left with $15 in my bank account, I leveraged the one skill I had: writing business plans for small- and medium-sized enterprises.

That effectively catapulted me into entrepreneurship.

My journey into business

In 2002, I started, built, and grew a thriving six-figure training and consulting practice from scratch.

Although I was successful by most measures, I wasn’t satisfied.

Working 80 hours a week, six days a week became a norm. I was spending more time working than with my family.

The moment of revelation for me was in 2013 when the doctors suspected I had a heart attack.

Thank God, it was a bad case of flu and they gave me a clean bill of health.

That served as a wake-up call!

Reinventing myself

Ever since, I’ve made the decision to stop trading time for money.

Instead, I began investing time in building a business that continues to earn an income even while I slept.

I started making videos on LinkedIn in December 2017. Here are some of my milestones:

  • My videos have garnered more than 200 thousand views in 4 months
  • I am now a sought-after speaker and trainer on helping people multiply their reach on LinkedIn
  • My course—30 Days to Become Awesome at Videos—has helped students use videos to grow their businesses
  • My course—LinkedIn Power Up—has helped students use LinkedIn to get a job
  • I’ve worked with clients, such as Citibank, Repsol, and Yeo Hiap Seng Ltd

I have a weekly email newsletter focused on helping smart businesses use videos to grow their business.