About
Most people who work with AI start with prompts. I started with processes.
For twenty years, I helped organisations turn chaos into repeatable systems — people development platforms for schools, social media operations for Steinway & Sons and Citibank, operational workflows for companies across Southeast Asia that needed structure where there was none.
The pattern was always the same: walk into a mess, map the moving parts, wire it into something that runs without you. I did this for clients across ten industries. I just never did it for myself.
In late February 2026, that changed. Using Google's Antigravity IDE and agentic AI, I started building infrastructure I'd always wanted — autonomous agents that handle content, outreach, publishing, and operations while I focus on strategy and client work.
Within eight weeks, I had over 55 agents running on a Mac Mini. Some publish journal entries. Some manage social media. Some run quality assurance tests on client chatbots. One built this website.
I'm a student of Peter Senge's The Fifth Disciplineand a lifelong advocate for systems thinking. The irony of spending twenty years building systems for others while having none for my own business isn't lost on me. This site is partly an account of fixing that.
I speak at conferences and run workshops on turning AI into operational infrastructure — not demos, not proof-of-concepts, but systems that run. My perspective comes from the Gen-X side of the table: I didn't grow up building apps in dorm rooms. I grew up managing teams, navigating corporate politics, and learning — sometimes the hard way — that strategy beats tactics every time.
What I write here reflects that experience. No jargon, no hype. Just honest notes from someone building in real time.