Think Big, Start Small

While it is good to think big; it is important to start small.

  • Droplets of water can, over time, make a hole in a rock
  • Termites can, over time, eat away at the wood and cause extensive damage to your house
  • A mustard seed can, over time, grow into a huge tree giving shelter to animals

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A Solution To Address Perfectionism

Anyone who claims that they are a perfectionist are truly saying that they are afraid of failure.

Let’s face it. It is just another way of saying, I’ll do it when I know it is going to be perfect. And, well, the truth is, nothing will ever be perfect.

Not especially at the first attempt.

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What Is Your One Word

If someone asked you, what do you do, how would you answer? Can you describe it in one word?

The danger of our inability to describe our work in one word is the lack of clarity. And without clarity, the allocation of our most precious resource, time, will be decided based on demands.

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What’s Next After The 100th Post

As I’m getting closer to publishing my 100th post, I have recently conducted an evaluation of my efforts. In conducting this evaluation, there are two aspects that I am looking at:

  • Performance analysis: are my efforts paying off?
  • Improvements: what can I do better or differently?

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How People Make Buying Decisions

To better understand what triggers people to make buying decisions, I picked up this book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella.

In the book, she explained the 5 Rings of Buying Insight.

via Adele Revella:

When you know what triggers your buyer’s decision to prioritize an investment in a solution like the one your organization offers, you have discovered the first of five Buying Insights that will help you align your marketing strategies with your buyer’s expectations.

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