Robert Gagné proposed a series of events which follow a systematic instructional design process that share the behaviorist approach to learning, with a focus on the outcomes or behaviors of instruction or trainingvia Northern Illinois University
But can an instructional design process teach us about selling?
I’d say, yes.
While Gagné’s Nine Events of Instruction is used as a framework to design instructional content, I’d argue that the same nine events help shape the minds of the consumer.
Because the best way to convince someone to buy is to teach them.