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The Best Way To Sell Your Online Course

Melvyn Tan
Melvyn Tan
2 min read
The Best Way To Sell Your Online Course

One of the greatest challenges faced by online course creators is selling it.

I know because I was once in that position.

After creating the online course, I was marketing it aggressively.

Running ads. Partnering with affiliate marketers. Appearing on podcasts. Slashing the price. The works.

Sale was pathetic, to say the least.

In my second attempt at selling online course, I took an entirely different approach.

This time, I not only pre-sold. I also did not need to market the course at all.

What gives?

In truth, there were three principles at play.

These form part of the 6 Principles of Influence by Robert Cialdini.

Principle 1: Consistency

Before I created the online course, I was sharing content on social media consistently.

Each piece of content was aimed at addressing the pain points and struggles of the audience.

In addition, I went further as to respond with anyone who cares to leave a comment on my posts. That way, I would be able to establish a deeper connection with my audience.

Principle 2: Liking

Responding to comments is one of the most underrated activity on social media.

Always remember that when people take the time to leave a comment, they almost always deserve a response in kind.

Doing so helps build a stronger and deeper connection with my audience.

Principle 3: Authority

By observing principles 2 and 3, you begin to be perceived by your audience as an authority.

Do remember never to abuse the authority bestow upon you, or you will lose it even before you knew it.

Once you have enough people starting coming to you with their problems, you can start taking note of it.

I start an Excel spreadsheet of all the questions they have. I then sort their questions into different categories. With that, I start drawing up an outline for the online course.


This is probably the most difficult part for me.

I was initially unwilling to pre-sell my courses. I had the mindset that it was somehow wrong.

Lucky for me, my mentor urged me on and I summoned up enough courage to start asking my audience if they would buy a course from me.

Since they:

  • Already know me
  • Liked what I’ve been sharing with them
  • Trusted me in helping them solve their problems

I did not even had to market my course. The number of seats were completely sold even before I launch it publicly.

If you’d like to know the specific steps I took, then you want to download this mind map as a guide.

Melvyn Tan

Despite living the good life at midlife, I was diagnosed with depression and anxiety. My aim here is to reinvent midlife, learn new skills, and understand how the world works post-COVID.