People don’t care how much you know, until they know how much you care.Teddy Roosevelt
This is true in the offline world.
It is also true in the online world.
LinkedIn connection requests
Every day, decision makers get a tonne of connection requests.
That’s because many think that being in the network of decision makers might give them the edge.
But why would a decision maker want to accept your connection request if she doesn’t even know you?
Why you must care
Which is why demonstrating you care is so essential in the online world.
Question is, how?
I explain it in this video.