When starting out, you may not have an audience.
Worse. You may not even know if the content you want to share will resonate with anyone.
So instead of guessing, you can choose one of two options:
- Put it out: by simply putting your content out there will allow you to figure out, for real, if what you’re sharing is resonating with the very people you want to reach. But there’s a downside. It could take a long time to figure out.
- Advertise: by investing a bunch of money, you can put your content in front of the people you want to reach. By doing so, you will definitely find out if what you are sharing resonates with them.
Why not do both?