Sharing Personal Stuff on a Professional Network

“This isn’t appropriate for a professional network like LinkedIn.”

Someone once told me that.

Initially I took his advice and only shared content deemed to be professional enough on LinkedIn.

Then I made a discovery.

Personal makes you relatable

Sharing personal stuff does make you more relatable.

For example, there was once I met someone at a networking session.

Somehow, our conversation went from what we do to what’s our favorite mini-series.

When we found out we are both fans of Breaking Bad, immediately there was some kind of magical bond that draws us together.

Suddenly we felt like long-lost friends instead of recently met acquaintances.

Likewise, on a professional network like LinkedIn, sharing personal stuff does make you more relatable.

People want to be connected with you not just because you can solve their problems.

They do so because they believe you can understand them better.

We do prefer to do business with people that can better relate to us. Don’t we?