Creating videos is easy.
All you need is your smartphone.
If what you want is to create an awesome video, then you will need more than just your smartphone.
Here is a list of resources I personally use when creating my videos.
The resources are categorized into 4 areas that correspond to the four steps you take to create an awesome video:
There are two ways to do this.
One. You plan the story prior to filming.
I recorded this video explaining the 3 Steps to Earn a Customer:
Two. You edit your footage and turn it into a story.
When creating the video below, I first filmed my children going to a toy store.
Then, I created a storyboard and picked the relevant footage to tell the story.
While both videos deliver essentially the same message; each video appeals to a different audience.
There’s a great book you can read called Story Engineering by Larry Brooks.
Definitely not for me.
When I first started, my first few videos were horrible.
Just like this one.
These are the tools I use when filming using my smartphone (may include affiliate links):
- Wide-Angle Lens: these are rather inexpensive and allow you to capture more with your smartphone.
- Tripod: no matter how steady your hands are, you will experience fatigue from holding your phone.
- Microphone: audio is crucial for your videos so make sure you get a good one.
- Gimbal: get one of these if you want to create some cinematic shots.
I learned a great deal by reading Steve Stockman’s book How to Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro.
Pro tip: It is ok to watch other great video creators and emulate them. But if you want to be truly awesome, you need to develop your own style.
This is the part we all dread.
I have found a way to dramatically reduce the amount of time spent (or invested) in editing.
I learned this through Steve Stockman’s book mentioned above.
By recording in short burst of 10 to 15 seconds, instead of 5 to 10 minutes of footage, it will reduce the amount of time you have to review and edit.
If you watch this video, Steve Stockman shares why you should keep your videos short.
Turns out this wasn’t just good advice for shooting videos, it also works great for editing too.
For software, I recommend Camtasia.
I like it because there are tutorials that answer whenever I questions I have.
Promotion doesn’t mean slapping the YouTube URL on LinkedIn, Facebook, Twitter, and Instagram (link in bio).
That will not work.
The best way to promote your videos is to not promote it.
Let me explain.
The best way for people to discover you is when you invest time in building a relationship with others.
Here’s my strategy:
- Look for others who have similar audience as yours
- Go through their content
- Leave a thoughtful comment on their posts (at least one)
- Engage with their audience
- Rinse and repeat
It’s really that simple.
Book a session with me to figure out how to use videos to grow your business.