Success is about living life on your terms.

Using design thinking as a framework, I start by re-examining my definition of success.

Success, to me now, isn’t just about driving a BMW, wearing a Cartier time piece, flying Business Class, or traveling to exotic places; though I’ve done it all.

Success means living life on my own terms. In other words, having the freedom to do whatever I want.

I call this new definition of success – LIFT Freedom:

  • Location: you have the freedom to work and live anywhere you choose
  • Intellectual: you are free to pursue ideas and work that appeal to you
  • Financial: you have the financial means to support or sustain the lifestyle you choose
  • Time: you are in control of your time and work schedule