According to this study, the number 2 reason why most businesses fail is because they failed to find out if there is a need for their products or services. In order to be in business, you have to create something that people actually want.
Obvious isn’t it?
[W]hen an entrepreneur sees a potential opportunity in the market, or dreams up a new idea for a product/service: they retreat to a cave.
This is suicidal.
I have created this workbook to walk you through the seven tools to validate if your idea is a gem or a dud.
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