If that’s not enough reasons why you must pay attention to videos, I don’t know what else would.
The Benchmark Report by Vidyard has more details.
What you can do
To leverage video, here’s three things you can do immediately.
Start right away
Don’t wait. Don’t waste time getting the gears.
Start right away.
Start with the camera you have.
Start. Right. Away.
Watch other videos
Learn by watching other videos.
Watch videos in your field. Look at what your direct competitors are doing. Look at what they are saying. Look at how they are saying it. Identify what you like and dislike.
Then make a list of things you want to do for your videos.
Take out your camera. Shoot a bunch of footage.
Watch them. Cut out those you don’t like. Edit those you aren’t sure of. Keep those you like.
Review them and list down the things you want to improve upon.
Rinse and repeat.
What are you waiting for?