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Naming Your Channel

Melvyn Tan
Melvyn Tan
2 min read
Naming Your Channel

What do you say when someone asks you what’s the name of your YouTube channel? Is it easy or difficult to tell them?

Mine was extremely hard. Here’s what I do to solve that problem.

People walking up to me

I get this a lot these days. Being asked what I am doing. Most are curious.

In Pennsylvania, I had this group of students who came up to me asking if I am uploading the video on YouTube. And in New York, I had this lady who came up to me asking what camera I’m using.

And it was this lady that got me thinking about the name for my YouTube channel.

What to do when you don’t qualify for YouTube custom URL

As of the time I am writing this article, I’m not eligible for YouTube custom URL. Hence, mine is a bunch of random alphanumeric digits – UCX3K1Fa5VyVdZJZA3Uzo3YQ to be specific.

Despite not being able to remember 24 random letters and numbers, it is also extremely difficult to send someone to my YouTube channel.

At first, I resort to using my own URL shortener – However, that too proved to be difficult to remember.

As a result, I decided to give my YouTube channel a name.

Criteria for the name

I came up with these four criteria.

First, the name must be authentic. It must reflect who I am and not try to imitate someone else.

Second, the name must be easy to pronounce and spell. No point going through all these trouble and end up with a name that no one can pronounce and spell.

Third, the name must be consistent with my brand. Even better, it should be an extension of my brand.

Fourth, the URL for the name must be available. Again, what’s the point of using a name where the URL is not available.

Here’s my decision

I finally settled for MELVYN.TV as the name of my daily vlog and my YouTube channel.

And it meets all four criteria, almost.

  • Authentic: It is my name, so authenticity is there.
  • Easy to pronounce and spell: It is easy to pronounce. However, I would have to remind people that my name is spelled with a Y not an I.
  • Consistent with brand: My website is MELVYN.ME and hence MELVYN.TV is consistent but also an extension of my brand.
  • Domain name: I was happy that the domain name was available.

Now, in Episode 9, I also included a bonus fifth criteria. Well, you’ve got to watch it to find out what it is.

Your turn

I created a guide to walk you through the process of giving your YouTube channel a name. Want one?

Melvyn Tan

Despite living the good life at midlife, I was diagnosed with depression and anxiety. My aim here is to reinvent midlife, learn new skills, and understand how the world works post-COVID.