If so, then read on.

In 2014, I started and built a training and consulting firm from scratch – I had no track record and no experience.

First the success

By using design thinking, we grew by more than 350% in the second year. And by the fourth year, we achieved these milestones:

  • Reach: served more than 50% of the schools in Singapore
  • Reputation: almost all new businesses were through referrals
  • Revenue: attained 6-figure revenue

Then the challenges

Although I have built a successful business, I was not happy. I was working 12 to 16 hours daily. Further, both my health and marriage were suffering.

When my second child was born in 2013, I knew I had to put my family first, instead of my business.

That meant working less hours. But how do I maintain or even increase my earnings, because the money stops the moment I stop working!

To resolve these challenges, I had two options:

  • Scale: recruit people to do some of the work I do
  • Automate: leverage technology to do some of the work I do

Recruiting people wasn’t the solution. Because when clients asked to work with us, they’re really asking to work with me!

Leveraging technology wasn’t the solution either. Because I failed to create systems in my business to enable me to leverage technology effectively.

Now the new perspective

This was when I knew I had to turn to design thinking again.

To begin, I started by reframing the definition of success. Success isn’t only about the money; but the freedom to do what you want, when you want it, with whom you want to, and when you want to.

In short, success is LIFT Freedom:

  • Location: you are free to do the work wherever you want
  • Intellectual: you are free to pursue work that are aligned to your purpose and talents
  • Financial: the work you do pays you well enough to enjoy or sustain the lifestyle you choose
  • Time: you are free to choose your own schedule

How you can benefit

This site documents how I started, built, and am growing as a solopreneur to achieve LIFT Freedom.

When you join me, I will send you via email how you too can achieve LIFT Freedom and lead a better life. Now, isn’t that the end goal for all of us?

Excited? Good! Enter your name and email address below and let’s get started.

Skeptical? Even better! 😉

Let me share with you what I’ve learned and validated, then you can decide if this is right for you.