What’s the most important metric you’d watch like a hawk as a content creator?
But first, what is the definition of
A system or standard of measurement.
Here are some indicators I’d use for my live videos:
- Number of views
- Average view duration
- Peak concurrent viewers
- Impressions click-through rate
- Views by traffic source
Two interesting metrics I discovered after diving deep into YouTube’s analytics are:
- Watch time
How do they correlate
Given a constant click-through rate, higher impressions lead to more views.
But does more views lead to longer watch time?
Might not be.