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The Most Important Metric

Melvyn Tan
Melvyn Tan
1 min read
The Most Important Metric

What’s the most important metric you’d watch like a hawk as a content creator?

But first, what is the definition of metric?


A system or standard of measurement.

Live videos

Here are some indicators I’d use for my live videos:

  • Number of views
  • Average view duration
  • Peak concurrent viewers
  • Impressions click-through rate
  • Views by traffic source

Two interesting metrics I discovered after diving deep into YouTube’s analytics are:

  • Impressions
  • Watch time

How do they correlate

Given a constant click-through rate, higher impressions lead to more views.

But does more views lead to longer watch time?

Might not be.

Melvyn Tan

Despite living the good life at midlife, I was diagnosed with depression and anxiety. My aim here is to reinvent midlife, learn new skills, and understand how the world works post-COVID.