“How do I create evergreen content?”
That was a question posed to me when I was a panelist at the LinkedIn Local Kuala Lumpur event.
My answer was this:
Behind every strategy, tactic, and tool, there is a principle.
In your content, share about the principle.
Because the strategies will change, the tactics will change, the tools will change but the principle will remain.
That’s how you create evergreen content.