I’ve written about processes before.
I also review my own processes regularly.
Why the focus on processes?
Where the puck is going
You know that many businesses were adversely impacted by COVID-19.
You probably also know that there are businesses that adapted to the new normal. Stories such as this:
When a department store in China realized customers would not be able to access its brick-and-mortar location during the COVID-19 quarantine, it partnered with an outside organization to focus on a new channel — social marketing. Using its own employees and sales clerks to host, the organization reported that one livestream event generated the same revenue as pre-coronavirus weekly in-store sales
Another study showed that almost 30 percent of marketers struggle to stay nimble due to one key factor—processes.
At Deloitte, the idea of professional development has shifted from
as an event to
in the flow of work:
We know that experience-based, bite-size, “just-in-time” learning is more effective than traditional classroom instruction. It makes sense, after all, that the skills we pick up on the job—when we actually need them for success—stick with us more than the ones we learn about abstractly in the classroom.
This has transformed learning, as we know it, from
self-paced, asynchronous online learning to an
integrated digital, virtual, and in-person learning experience.
An important step to take
While the internet has opened possibilities for us to reach a larger audience, you now become annoyed when you are bombarded with offers that are irrelevant to your needs.
As Greg Isenberg puts it:
As the internet is becoming increasingly bespoke, we crave smaller, more thoughtful communities.
And you know that having a strategy that are aligned to your niche audience gives you a better chance at meeting their needs.
As a one-person business, you need to stay nimble and adjust your strategies to serve your customers the way they want to be served.