Had a great experience? Chances are, you are going to tell your friends. Just like if the experience was anything but great.
This is the reality.
Slogans. Logos. Those were the kind of things we used to associate with a brand. These days, a brand is not just the promise to deliver.
It is the experience.
The anatomy of an experience
Most people think of the experience as the moment your users come into with your brand. However, there’s more to it.
You also need to think of the moments just before they come into contact with your brand.
For your website, think of what your targeted audience are searching for that will lead them to your content.
You also need to think of what happens after they have come into contact with your brand.
For your website, would it be a follow-up email or a newsletter?
What’s the experience like?
Conduct an audit of your users’ experiences. That would be a great way to start.