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Experience Is The New Branding

Melvyn Tan
Melvyn Tan
1 min read

Had a great experience? Chances are, you are going to tell your friends. Just like if the experience was anything but great.

This is the reality.

The experience

Slogans. Logos. Those were the kind of things we used to associate with a brand. These days, a brand is not just the promise to deliver.

It is the experience.

The anatomy of an experience

Most people think of the experience as the moment your users come into with your brand. However, there’s more to it.

You also need to think of the moments just before they come into contact with your brand.

For your website, think of what your targeted audience are searching for that will lead them to your content.

You also need to think of what happens after they have come into contact with your brand.

For your website, would it be a follow-up email or a newsletter?

What’s the experience like?

Conduct an audit of your users’ experiences. That would be a great way to start.

Melvyn Tan

Despite living the good life at midlife, I was diagnosed with depression and anxiety. My aim here is to reinvent midlife, learn new skills, and understand how the world works post-COVID.