If you’ve bought any online courses before, you might be familiar with this one.
You watch the trainer goes through step-by-step on how to do something.
This something could be:
- Finding your profitable niche
- Choosing your audience for Facebook Ads
- Setting up your elegant marketing funnel
Then you set out to attempt the same steps on your own.
But, it doesn’t work! Here’s why.
They teach tactics
Most of the online trainers only teach tactics. They show you the steps you need to take to achieve a specific outcome.
However, when the outcome (e.g. finding your profitable niche) is different, the steps involved are likely to differ too.
Take for example my friend.
He teaches people how to build sandcastles.
Alvin joined an Internet business program. At the point of signing up, Alvin was assured he would be able to find his niche using the trainer’s method.
After months and years of searching using the recommended method (and variations of it), he was still unable to find his niche.
Last I spoke to Alvin, he has given up.
Thing is. The
method taught by the trainer will work for most niches. However, there are some areas that this specific method will not work.
If the trainer has taught Alvin the
principles instead, he might have a better chance of finding his profitable niche.
What can you do
Online trainer. If you are someone who designs online courses, make sure you take a step back and ask yourself this question:
What is/are the principles behind this method?
Once you find the answer to that question, first teach your students the principles, then the methods.
Online learner. If you are someone learning from others online, make sure you get a taste of what they are teaching and ask yourself this question:
Are they teaching me the principles or only the methods?
Once you find the answer to that question, you’d then know whether or not to sign up for their courses.
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