As many of you know. I’ve been putting out videos on LinkedIn almost, well almost, every week day since December 2017.
During this time, I must say that I’ve never ran out of things to say.
The rationale is this:
When I first started out as a content creator, I had only one focus: myself.
I created content when I wanted to.
I created content based on what I wanted to say.
Frankly, I didn’t have much to say.
Despite putting in the resources, time, and energy into my content, I was still not getting any traction.
However, once I switched my focus from myself to my audience, things started to happen.
People started engaging with my content. Not because I was cool. But because my content helped solve their problems.