Do This If You Want To Be Strategic

If you want to be strategic, then you must do this.

You must be different. Not being different for different sake.

Different because you choose to serve a different segment of customers from the competition.

Different because you choose to serve a different set of needs even though you serve the same segment of customers from the competition.

Different because you choose to organize your activities differently from the competition.

Different because you choose to engage in a different set of activities from the competition.

Sally Hogshead said it best:

Different is BETTER than better.

How are you different?