Ever wonder what’s the work flow like for someone who writes every day?
Here’s my three-step framework for creating engaging content.
The solution is not the point
Solution: Because I’m constantly exploring and experimenting, I have over time designed numerous solutions. Some are clear winners, others are interesting disasters. I call this solution a “need”. So, for example, in my previous series, I’ve identified the need as “self-discipline”. However, if I were to come out and say to you, “hey, you need to be more disciplined”, it is unlikely we will get along well.
Just because I know a thing or two about self-discipline, doesn’t mean everyone need to be self-disciplined. As I mentioned previously, sometimes we may not be aware we need to be self-disciplined.
Without the problem there is no need for the solution
Challenge: The biggest mistake I made when I started writing was to think the solution I have is something everyone needs. As mentioned, even if someone does need it, doesn’t mean they want it. As a result, I must identify a problem, when uncovered will reveal the need for my solution.
That said, sometime it is not a problem but a desire. For example, when looking at my series on “self-discipline”, I could identify a problem such as reduce consumer debts, lose weight. Alternatively, I could focus on a desire such as wanting to look great, looking to get the job I want, or to start a business that will give me freedom.
In all these cases, the keystone habit is to be disciplined. But telling everyone they need to be discipline puts me at risk of sounding like a preacher that everyone wants to get away from. As opposed to presenting the challenge (i.e. problem or desire) and then demonstrating my understanding of the challenge and then offering my solution as the logical option to address it.
It is not about providing information, it is about transformation
Transformation: Finally, I must present the article in a way that closely represents the journey a person would take from becoming aware of the challenge, sourcing for the best solution to solve resolve the challenge, and then emerging victorious as a result of the solution. This represent the journey of transformation that is closely linked to the hero’s journey described by Joseph Campbell.