I wish I had this checklist when I launched my first online course.
The year was 2015.
I was a successful trainer/consultant.
There was this particular course that did spectacularly well, offline.
So I thought:
Let’s just convert what I’ve been teaching into an online course.
I was already visualizing how much I would be earning without the need to be physically present!
I cannot be more wrong.
No one bought my course.
Unwilling to let the failure go to waste, I decided to trace back what had happened.
More importantly to find out how I can do better.
3 deadly mistakes
Creating the course first.
You need to build a product before you start looking for people to buy right?
old school. In fact, in today’s context, you should never build something unless you know there is a ready pool of people eager and willing to buy.
Instead, you need to start finding your learners before you start creating your course. I share why here.
Not sharing what I’m creating.
If I’m sharing openly what I’m creating, wouldn’t that cannibalize my sales later on?
Austin Kleon shares why you must show your work publicly.
If you want to earn the trust of your learners before they even consider learning from you, then you have to share what you’re creating.
Selling it in a marketplace.
Shouldn’t I be selling my courses at the place where my potential customers are?
Technically yes. And that’s connected to the first mistake.
Because many trainers are bad marketers, they then rely on the marketplace to promote their courses.
The advantage is you get visibility with many potential customers. The significant downside is your course get featured alongside the competition.
Instead, you want to set up your own online school.
You can pick up the Online Course Confidence Checklist here for $14.
You even get to schedule a 45-min strategy session with me to help you make progress towards launching your online course.
Create your next online course with confidence — and start seeing how you can leverage your knowledge to work towards your goals.
Give it a try for 30 days and if it doesn’t fit your need, then let me know. You’ll get a refund. And you still get to keep the Checklist.
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