Community Before Product

Which do you build first? Community or product?

Conventional wisdom seems to suggest product.

You build an insanely great product and then look for people to buy it. You will use advertisement or marketing to get the product in front of potential customers.

My last attempt at that approach was a complete disaster.

Thank God it was a risk I took that did not wipe me out; instead it lead me to this critical insight: community before product.

I am in the process of putting this insight to the test.

Sign up and we’ll chat more.