The 1-person business.
Investing what limited resources, money, and energy he has into live streaming.
Sharing what he knows with anyone who wants to listen.
Despite his best effort, he has not made any money.
And can’t visualize how he could be making any money in the short-term.
Here is an example which is far too common. More so than if we care to admit.
You must sell
I’ve always found the idea of “making an offer” on every video not classy.
Because if what I have to offer is so good, customers will come to me instead of the other way round.
Here is the hard truth: No one is going to open their wallets and give you money.
At least not when you do not ask.
So if asking for money—a.k.a. selling—makes you uncomfortable, then you had better look for alternative ways to earn an income.
If you want to sell and yet feel uncomfortable, then these three questions will help you overcome it.
Question 1: What problem are you trying to solve.
This is the most important question.
Many months ago, I was not able to provide a clear answer to that question.
If you are unable to answer that question, then you must do this.
Start asking your audience what’s their single greatest business challenge.
If you do not have an audience, then turn to social media, forums, or Facebook groups for your answer.
Do not proceed to the next question until you’ve found an answer to this question.
Question 2: Why is this problem worth solving.
This is the second most important question.
The answer is highly personal.
For some, this problem is worth solving because there’s lots of money to be made.
For others, this problem is worth solving because it is aligned to their purpose.
My answer falls in the intersection of the two. Because I believe in the mantra of, “no profits, no mission.”
Question 3: What is the value of your solution.
Your solution has a value. In business, this value is monetary.
You can put a value based on the number of hours you spent in creating this solution.
But that is trading time for money.
That’s what I used to do.
The value I derived for my solution is based on the benefit the customer gets.
The higher the benefit, the higher the value.
Challenge yourself to sell
The challenge for you is to get yourself to sell on every single video.
Because, like a muscle, the more you do it, the better you become.
I sure hope you’re up for it.