You’ve read and heard about Design Thinking. It’s been used to disrupt industry giants, solve problems in developing countries, and even design a better life. This article serves to demonstrate how to use Design Thinking to solve an entrepreneurial challenge: marketing.
In life, there are truths and there are mysteries. Truths are what is known. It is something everyone knows (or should know). For instance, the earth revolves around the sun. That is a truth. Mysteries are the unsolvable. It is something that we don’t have an answer for. For example, no one knows if there […]