How People Make Buying Decisions

To better understand what triggers people to make buying decisions, I picked up this book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella.

In the book, she explained the 5 Rings of Buying Insight.

via Adele Revella:

When you know what triggers your buyer’s decision to prioritize an investment in a solution like the one your organization offers, you have discovered the first of five Buying Insights that will help you align your marketing strategies with your buyer’s expectations.