How People Make Buying Decisions

To better understand what triggers people to make buying decisions, I picked up this book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella.

In the book, she explained the 5 Rings of Buying Insight.

via Adele Revella:

When you know what triggers your buyer’s decision to prioritize an investment in a solution like the one your organization offers, you have discovered the first of five Buying Insights that will help you align your marketing strategies with your buyer’s expectations.

How Your Choices Can Impact the World Around You

Starting with a singular perspective, the choices you make, personal or otherwise, will have an impact on the kind of action you take.

The action will lead to an outcome. And the effect of that outcome will, in turn, have an impact on your life.

Up until this point, your life is indeed the sum of all your choices.

But the truth is, it’s not just about you.

The Single Most Effective Antidote For Fear

What’s stopping you from taking action?

Is it the physical constraints? You lack the resources, tools, time, and money.

Or is it a proficiency constraint? You lack the knowledge, skills, experience.

Or perhaps, you are facing a psychological constraint? You lack the vision or the mindset.

All these constraints can be summed up into one word: fear.