What Is Your One Word

If someone asked you, what do you do, how would you answer? Can you describe it in one word? The danger of our inability to describe our work in one word is the lack of clarity. And without clarity, the allocation of our most precious resource, time, will be decided based on demands.

How People Make Buying Decisions

To better understand what triggers people to make buying decisions, I picked up this book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. In the book, she explained the 5 Rings of Buying Insight. via Adele Revella: When you know what triggers […]

The Single Most Effective Antidote For Fear

What’s stopping you from taking action? Is it the physical constraints? You lack the resources, tools, time, and money. Or is it a proficiency constraint? You lack the knowledge, skills, experience. Or perhaps, you are facing a psychological constraint? You lack the vision or the mindset. All these constraints can be summed up into one […]