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16 Billion

Melvyn Tan
Melvyn Tan
3 min read
16 Billion

It was first announced in 2006.

The switch would make it possible to run Windows natively on a Mac. If you didn’t think that was much of a deal, keep in mind that in 2006, Apple didn’t even have a toehold on the PC market share.

As the late Steve Jobs said during the announcement, “We think Intel’s technology will help us create the best personal computers for the next 10 years.”

It’s been more than 10 years now.

Apple’s share of the PC market has been hovering around 7 percent since 2014.

If past performance is anything to go by, in the next 10 years, we might see the dominance of Apple’s position increase.

What does this mean for the one-person digital business owner?

Where’s your focus

Previously, I wrote that when starting out, it is challenging to know where your focus should be.

It appears as if there’s one thousand and one things to work on.

Recognizing that not everything is of equal importance is a great start.

What’s important is to establish your own set of criteria to determine where your focus should be.

Apple M1

Apple recently unveiled their new MacBook Air, MacBook Pro, and MacMini. While the new machines look the same, it is the internals that is different.

Called the Apple M1, the company claims that:

M1 delivers up to 3.5x faster CPU performance, up to 6x faster GPU performance, and up to 15x faster machine learning, all while enabling battery life up to 2x longer than previous-generation Macs. With its profound increase in performance and efficiency, M1 delivers the biggest leap ever for the Mac.

via Apple.

If these claims are anything to go by, it is going to make the Mac even more powerful in terms of performance and efficiency.

This is achievable because of:

the company’s vertical integration across hardware and software, this is a monumental change that nobody but Apple can so swiftly usher in.

via Anandtech

Let’s deconstruct this

As I read and analyze the announcement, here are the valuable lessons for you, the one-person digital business owner.

Sure. You and I are not Apple. We can probably never pull something like this off. That said, we can certainly learn from their moves.

Apple’s ability to make this move in 2020 can be attributed to them building their own processors for iPhones and iPads since 2010.

Over the last 10 years, Apple had reportedly invested heavily in developing its own processes, in part, to save battery life.

It took them 10 years before they are ready to make this transition to their own chips for their computers.

Additionally, it is worth noting that Apple put their own processors in the iPhone before the Mac. With the iPhone accounting for more than 50% of their total revenue compared to 9.8% from the Mac since 2012.

This certainly sounds like the Fire Bullets, Then Cannonballs concept by Jim Collins.

The decision to focus first on the iPhone is crucial.

Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean…and misses the target, off by 40 degrees.

via Jim Collins

Had their started the transition with the Mac, it would certainly look like them using their limited amount of gunpowder on the hostile ship.

Instead, they chose the iPhone where their market share in 2010 was only 2.7%.

But suppose instead that when you see the ship bearing down, you take a little bit of gunpowder and fire a bullet. It misses by 40 degrees. You make another bullet and fire. It misses by 30 degrees. You make a third bullet and fire, missing by only 10 degrees. The next bullet hits—ping!—the hull of the oncoming ship. Now, you take all the remaining gunpowder and fire a big cannonball along the same line of sight, which sinks the enemy ship.

via Jim Collins

The lesson for us here is to not take all of our ammunition and start firing away.


Your direction is more important than your speed.

Richard L. Evans

As for the title of this article, here’s why:

M1 is the first personal computer chip built using cutting-edge 5-nanometer process technology and is packed with an astounding 16 billion transistors, the most Apple has ever put into a chip.

via Apple

Melvyn Tan

Despite living the good life at midlife, I was diagnosed with depression and anxiety. My aim here is to reinvent midlife, learn new skills, and understand how the world works post-COVID.